When you hear about balanced scorecards, what are the things that first come to mind? Perhaps you are thinking of a certain sport or ball game like basketball or football. In the business world, a balanced scorecard often refers to a kind of strategic planning and management system that aims to align different business activities to the vision, mission, and strategy of the organization. In this way, different areas of the business and its operations can be improved, including but not limited to internal and external communications, as well as organizational or business performance. This strategic planning and management concept is anchored on including strategic non-financial performance metrics as means of measuring success from a “balanced” viewpoint.